Technology Behind the Solution
The Aerohive HivePass solution, powered by Passforce, leverages applications already installed on most mobile devices. For an Apple iOS customer, it uses Passbook, and for Android customers, HivePass integrates with apps like PassWallet to deliver a personalized loyalty app experience.
HivePass engages a customer by installing a Passbook pass as part of the Wi-Fi access experience or even as a targeted link or QR code. The pass can provide a coupon, loyalty card, or other shopper benefit, and once downloaded, opens up a line of communication between the retailer and the user. Retailers can use that communication to notify customers of special discounts, recognize repeat shoppers, or even increment loyalty points.
All of this is enabled by the unique integration of HivePass within the Aerohive Wi-Fi and iBeacon infrastructure, tied to a very deep and sophisticated data platform. Retailers can easily create, modify, and optimize passes that deliver whatever the desired experience is, without the effort and expense of developing a custom loyalty application.
HivePass passes can be distributed many ways, including as a gate to join the guest Wi-Fi. If the guest isn’t already in the store, passes can also be acquired via direct link in an email campaign or as a QR code posted for guests to scan. This flexibility empowers retailers to find the best way to reach the maximum number of consumers.
HivePass passes are incredibly easy to set up and manage. Templates are available that allow retailers to import graphics, customize text and notifications, and adjust formatting with just a couple clicks. Admins can create and maintain a variety of passes, and choose varying distribution methods for each of them to maximize engagement.
Aerohive's Personal Engagement Platform enables powerful technologies like HivePass to empower retailers to engage customers in a way that provides a deep and meaningful relationship with a brand.